- September 28th, 2018
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When talking about WordPress web development, we often hear how search engine friendly it is.
Is there any truth in this?
No. Not in terms of default installation.
If, like many other business owners, you believe that the default version of WordPress will get you good search engine rankings, then you are misled.
WordPress requires a hell lot of manipulation to become SEO friendly. However, with several SEO plugins available, performing those manipulations becomes rather easy.
Here, we will explain top 3 ways to turn your site around.
This is the first setting you will need to change to move towards your goal.
Typically, this is how a permalink looks like: http://abc.com/?p=XX
Many WP blogs opt for the default permalink, but we don’t recommend it.
This is because the permalink is short and non-search-engine friendly. To make the desired changes,
Go to Settings > Permalink
Then add the post name to it to make it longer.
Now click “Save”.
When users type queries in search engines which are similar to your permalink, it shows up in search results. Thus, bringing more traffic to your blog.
Optimized Meta & Title:
Any discussion about SEO friendly blogs is incomplete without the mention of SEO titles and meta descriptions.
There are numerous plugins out there for title and meta optimization and all of them are equally effective. You can choose anyone you like. And most of them are free as well so finding one that suits you the best shouldn’t be a problem at all.
Though, in our opinion, Yoast would be the best fit to improve SEO friendliness of meta and title. Besides, this plugin is incredibly good to take care of your on-page and off-page SEO needs as well.
Another option is to go with WordPress themes which carry this feature. Genesis is the most popular one among them.
However, remember to have the exact idea of what you want, or you’ll end up getting confused with hundreds of options out there.
Loading time is another factor which can make or break your blog. With WordPress being a memory-hogging platform, this can turn out to be a real problem.
And it can become even more problematic if you keep adding new plugins or themes as it grows the size of your database and slows down the loading time.
A poor-quality and hosting provider can also be the reason behind slow loading time.
But again, there’s no need to worry at all.
In the world of WordPress web development, there‘s a plugin for everything.
WP Super Cache is one of the best plugins to optimize your blog’s loading time as per the requirements of search engines.
If the problem persists, try limiting plugins. Doing so will reduce the size of your database and make the blog to load faster.
So, these are a few ways to make your WP blog SEO friendly. There are plenty of other plugins to lift your blog’s SEO as well. Just do a bit of research to make certain that you’ve picked the right tool. Good luck!
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