- August 19th, 2018
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- Mark Reed
WEB DEVELOPMENT – TOP ESSENTIALS FOR A GOOD BUSINESS WEBSITE
Did you know, the success of a business massively depends on the quality of its website? Lots of business owners suffer failures because they forget to give care to the most crucial aspect: having a quality website. Its true that web development can be a tiring process. Finding time out of your busy schedule to learn the basic trades can be damaging to your business. But so will neglecting the issue. To make things simpler, we have put together a list of 5 essential features to boost the quality of your website.
So, before you head out to acquire a website, remember to tell your web development company to add to it the following features.
Short and Precise Business Information
A big mistake lots of people make is having a website they want, but not what they need. The modern visitor has a short attention span. So, instead of writing giant paragraphs, keep the textual information on your website short and precise. It should be written in a way so people can skim. Moreover, it should carry information about things that both, directly and indirectly, relate to your business.
Remember that every industry has a set of necessary items. Say, if you are an etailer, you’ll need really cool product images. A web app development company would include screenshots and links of previous work to its portfolio while a hair salon would likely have posters of latest hair trends. Tailor your website in a way that it carries all the information visitors are looking for.
Clear navigation is a must for a website. Without it, your website is completely useless. The best websites typically have simple yet logical names for each page such as contact, about, FAQ, etc. Being too clever will just put off visitors.
Put yourself in the place of a visitor to your site. See what they are coming to get there. What are their goals? Fill your site with the items to help customers easily find the items they are looking for.
Social Media Integration
Twitter, Google+, Facebook, Tumblr. There is a plethora of social media platforms out there with billions of active users. These platforms are ideal to reach out to the audience by integrating them into your website. Here’s what the integration of these platforms will do for your business:
- Top SEO by a professional web app development company, making your website irresistible to search engines
- Growth of followers across numerous social platforms
- Boosted sales
We recommend you to maintain a strong presence on social media to boost the traffic on your site.
With smartphones and tablets taking over the technology, more people are starting to reach websites through these devices. According to several studies, over 70% of total online task completion happens through mobile sites, meaning that mobile users go there with intent. To give them what they are looking for, mobile friendliness or responsiveness is a must for your website.
Responsive design enables your website layout to adapt to different sized screens. There are tons of smartphones and tablet devices with varying screens. Having a non-responsive website would mean that your business has already lost access to millions of users looking for stuff through online means. In contrast, responsive websites provide better user experience on different devices.
And Lastly, Keep the Unnecessary Features Away
The bottom line is that nothing tops simplicity. Try to keep your website as simple as possible and do not clutter it with unnecessary features such as:
- Unnecessary information
Have ideas to add? Shoot in the comments.
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