- September 26th, 2018
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So, you have recently launched a website and want not bring visitors to it, right? Let us tell you about some of the best techniques that web development companies use to direct traffic to a newly built website.
You may think that enticing visitors is a tough job, but it’s really not. Having the right knowledge and awareness of tactics is all you need.
Here, we will help you learn what those tactics are.
Pulling the Visitors
This is one of the simplest tactics to bring visitors to your sites. It involves offering visitors something they may like such as freebies, special discounts or something else as a reward for their visit.
For example, if you launched a web app development company, you could pull customers in with special one-month discounts on your products and service offerings.
Some other ways to market yourself through this tactic include:
- eBooks or guides
- Podcasting / guest podcasting
- PowerPoint presentations;
- Social media promotions
- Word of mouth promotions.
Pushing the Visitors
Push Tactics are a bit direct in approach. They involve marketers that directly approach target consumers to make them aware of the product.
YouTube adds that show up before the video starts playing are a great example of Push Tactics.
Facebook ads are another example of this tactic.
The fact that Facebook has millions of active users makes it one of the most powerful mediums to build your online presence and generate heaps of traffic.
Implementing a well-planned Facebook ad tactic gives you a competitive edge over market rivals as you directly reach out to masses and generate loads of active leads.
Another impressive push tactic is the cross promotions. Here’s how you can make the most of it:
- If your business is in collaboration with another one, add their name, logo and contact information on your site and allow them to do the same with yours;
- Mention each other in social media postings;
- Joint promotional e-mails or postcards;
- Article/Blog Swapping.
Using Your Product
The third option is getting your product involved in its own distribution for traffic boost.
If you are a savvy social media user, you have probably already deployed this tactic.
Here are some of its highlights:
- Social websites integration to attract customers.
- Adding hyperlinks inside of your product
- Inviting visitors via different forms of contacts (Phone, e-mail, social connects, etc.)
- Organic spreading of products
So, these three are the best ways to boost your website traffic. If you are finding it difficult to come up with the right strategy, we recommend getting in touch with a top web application development company as these companies often provide online advertising solutions as well. Or you can also take help from an advertising agency to take care of your traffic issues. The choice is yours. Good luck!
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